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Here is July! Nice and warm here although a bit too warm, it was 40Âş several days this week! Still I much prefer that over the cold.
This week I will be making a video with Steam Marketing Expert Chris Zukowski answering all your Steam questions. Do you have one? Write it in this post and I'll ask him!
Game Dev: Inventive Indie Merch ; Polish!
Tech: World Cup Controversial Ball Tech
Gaming: Sony kills physical disks
Game Dev
Insanely inventive indie game merch!
Merch is always fun, having a t-shirt with your favorite game's name on it is nice, but it's all pretty generic. Shirts, mugs, stickers, maybe a mousepad?
Well the developers behind Cairn did something extremely unique and original! The game is all about climbing a mountain through whatever path you can find. And once you reach the end of the game you can order a t-shirt showing the exact path you took to reach the summit! This is so cool!
You can only order it from inside the game after you reach the top, you can't fake your way to it (at least not without cheats) so if you see someone wearing this shirt you know they finished the game!
Could you do something like this for your game? Yet another inventive marketing technique!
| I LOVE this idea! How come no one ever thought of it? At least I've never heard of such custom merch related to whatever you did inside the game. Now it makes me wonder how this idea might be applied to other games. Maybe a t-shirt with your sprawling Factorio factory? Maybe a wearable mask with your custom Skyrim character on it? Or maybe even a t-shirt with some electronics showing your realtime KD ratio in Call of Duty? The ideas are endless! |
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Game Dev
The POWER of Polish!
You might have heard me say many times how polish is what separates good games from GREAT games, and this developer posted a video on exactly how much of a difference it makes.
The main thing is naturally post processing effects, but also adding more lights, both point lights and directional lights, and adding tons of decals. Decals are especially one of the most awesome tools at your disposal to polish your games. If you take a bland floor texture and just add some decals of dirt or blood or papers, then it suddenly looks so much better. I have a lecture on Decals in my Ultimate Unity Overview course.
This is also an excellent example of how you can make something look really good even while using common Low Poly assets. Some people are afraid that if they use Synty assets their game will look like many other games, but this shows how you can make the exact same assets look really different.
| I always highly recommend you block out some time in your game dev calendar to just focus on polishing your game. Spending just one week focused on nothing but polish can be difference between making a 6/10 into a 9/10 game! |

Gaming
Sony kills Physical Disks in 2028
Sony is officially ending physical disc production for new PlayStation games starting in January 2028!
They say this reflects consumer trends, and I get it, technically most games are bought digital nowadays. Personally I haven't bought anything physical in maybe a decade, I think the last physical thing I bought was a Tenet 4K Ultra HD Blu-Ray just because I wanted to see how good it looked, beyond that I've been fully digital for ages.
But even though that's my preference I still think it sucks to see the end of physical. For a lot of players, physical discs mean ownership, collecting, lending games to friends, buying used copies, renting, libraries, preservation, and just having something real on a shelf. Going fully digital removes a lot of that and gives platform holders even more control over pricing, access, and availability, which of course can be exploited.
Everyone seems to be angry about this announcement, they even had to close some of their social media accounts temporarily (I feel for the poor intern managing those) but such a big change did not come lightly, so it seems doubtful they will reverse course.
Now the big question is what Xbox does. Do they follow Sony and kill discs too? Or do they keep physical games alive and win back some player goodwill at a time when Xbox definitely needs it?
| I really like the convenience of digital but I also really like seeing pictures of people with giant walls of game/movie collections, I'd love to build a collection like that one day, but sadly it seems I won't be able to. |

Tech
World Cup controversial ball tech
Here is a fascinating use of technology, and also a perfect example of why VAR will probably always be controversial.
In the recent Portugal vs Croatia World Cup match, Croatia thought they had scored a dramatic game tying goal! But it was cancelled after the connected ball sensor detected the slightest touch from a defender, which then made the scorer become offside. The crazy part is that the touch was basically impossible to see with human eyes, but the ball sensor picked it up.
That right there is a very interesting question: if the sensor says it happened, should that be enough? Or since the rules of the game were created 100+ years ago when no tech existed and it was all based on human eyes, should the goal have been valid?
Technically the tech did its job. The ball has sensors, the sensors detected contact, and according to the rules that touch made it offside.
But on the other hand, if the touch is so tiny that no human can see it and it barely affects the play, should it count? Is the goal of technology to enforce the rules with absolute precision, or to help referees make decisions that match the spirit of the game?
| I find this kind of tech fascinating, but I also understand why people are angry especially on such a high stakes moment. Either way what's happened happened and Portugal moved one step closer to the final! |
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Code Monkey