Learn how to use the Aspire Visual Studio Code extension to create, configure, run, and deploy Aspire solutions.

Learn about the Aspire templates and how to use them to create new apps.

Faster websites rank higher, convert better, and keep visitors around longer. One of the simplest ways to speed up your site is by using WebP, a next-gen image format that can reduce file sizes without losing significant quality.

Manually converting images takes time, though. WebP plugins handle it automatically, turning your existing images into lightweight WebP files and serving them to compatible browsers. This results in a faster, smoother experience for your visitors and better performance metrics for you.

In this guide, we’ll compare the best WebP plugins for WordPress in 2026, from free converters to premium optimization tools. You’ll see how each tool handles image compression, browser fallbacks, CDN support, and setup.

1. Jetpack Boost

Jetpack Boost is a lightweight, one-click tool that helps WordPress site owners improve Core Web Vitals and front-end speed without requiring technical setup. It’s supported by Automattic, the people behind WordPress.com.

Key features

• A built-in image CDN that automatically serves images in WebP 
• A performance dashboard that displays mobile and desktop speed scores powered by Lighthouse metrics
• Automatic Critical CSS generation to prioritize above-the-fold content and speed up visual loading
• Page caching that serves static versions of pages for faster delivery
• JavaScript deferral to delay non-essential scripts and improve first contentful paint
• CSS and JS concatenation to reduce the number of HTTP requests
• A global image CDN that delivers images in modern formats, including WebP, for faster load times
• Advanced image quality controls, lazy loading, and resize options available on paid plans
• Performance history charts and insights to monitor improvements over time

Pros

• Built by Automattic, Jetpack Boost is a safe, reliable plugin that was created specifically for WordPress sites.
• It enhances image delivery, optimizes CSS and JavaScript, and includes caching for a full front-end performance lift.

Cons

• The free version locks advanced features like automated Critical CSS regeneration and image quality controls behind the premium plan.
• Using it alongside other optimization plugins may cause conflicts with overlapping features like caching or minification.
• Jetpack Boost focuses on front-end performance rather than server-level or database optimization.

Ease of use

For beginners, Jetpack Boost is the go-to option. The dashboard shows a “speed score” and each optimization is as simple as a toggle switch. Because of that, it works especially well for writers, marketers, or site owners who don’t want to manage lots of technical settings.

Pricing

• The Free plan includes core performance tools like Critical CSS generation, JavaScript deferral, caching, and a built-in Image CDN with WebP support.
• The Premium plan adds automated Critical CSS, image quality controls, and performance tracking. It starts at $9.95 per month (billed annually) for the first year and renews at $19.95 per month.

2. Converter for Media

Converter for Media is a plugin designed specifically to optimize and serve images in modern formats like WebP and AVIF on WordPress sites. It’s open source, widely used, and regularly updated.

Key features

• A Media Library converter that turns images into WebP or AVIF formats with one click
• Automatic conversion of new images uploaded to your media library
• Full browser fallback support
• WP-CLI support to run bulk conversion commands via the command line

Pros

• This plugin focuses purely on image format conversion.
• It supports browser fallbacks automatically, so you don’t need to worry about older browsers not displaying images correctly.
• It allows bulk conversion of existing media and tags along with automatic conversion of new uploads.
• It covers non-standard directories (including themes and plugins) as well as uploads, which means more complete coverage across your site’s images.

Cons

• Because the free version does not include AVIF output, you’ll need to upgrade to the Pro version for that next-gen format.
• If your images are hosted off-site, full compatibility is not guaranteed. 
• While the plugin handles format conversion, it doesn’t include broader performance tools.

Ease of use

Converter for Media is quite accessible, even for non-technical site owners. New uploads are handled automatically thereafter. Advanced users will appreciate the WP-CLI support and directory exclusion filters.

Pricing

• The free version provides WebP conversion for existing and new images, directory support, browser fallback, and WP-CLI commands.
• The Pro version enables AVIF output, quality control settings, and additional advanced features with pricing that starts at $5 per month for up to 10,000 images. 

3. Smush Image Optimization

Smush has been a popular WordPress image optimization tool since 2007. It’s trusted by freelancers, agencies, and site owners alike for compressing and serving faster, lighter images.

Key features

• Bulk optimization that compresses your entire Media Library at once
• Automatic optimization for new uploads so images stay lightweight without extra work
• Lazy loading for images and videos to improve initial load times
• Resize and scale options to prevent large uploads from slowing your site

Pros

• Smush is simple to set up — simply install, activate, and start optimizing without technical knowledge.
• The free plan offers unlimited image compression (within file size limits), which is generous compared to most alternatives.
• It supports WebP and AVIF on the Pro plan, helping your site serve smaller, faster-loading images.
• The plugin integrates well with all major themes and page builders, making it a flexible choice for any site.

Cons

• The free version lacks advanced features like WebP and AVIF conversion and large image optimization, both reserved for Pro users.
• Image compression in the free plan is lighter compared to some dedicated optimization tools.
• The dashboard includes many settings, which can feel overwhelming for beginners.

Ease of use

Smush can take a bit of learning, but is still considered a user-friendly plugin. After installation, you can bulk optimize existing media, enable automatic compression for new uploads, and toggle lazy loading in minutes. The dashboard is straightforward and advanced users can fine-tune performance through additional settings.

Pricing

• The Free plan includes unlimited image compression (under size limits), lazy loading, and resizing tools, making a strong starting point for basic optimization.
• The Pro plan unlocks WebP and AVIF conversion, support for large images (up to 256 MB), a global image CDN, background optimization, and other premium features. Pricing starts around $15 per month for one site (billed annually), with discounts available for the first year.

4. Imagify

Imagify is a powerful image optimization plugin built for WordPress users who want advanced compression and next-gen image formats without complex setup.

Key features

• JPG, PNG, GIF, and PDF file compression using a smart algorithm that preserves quality while reducing file size
• Image conversion to WebP and AVIF formats for lighter, faster-loading visuals
• Optimization of existing media in bulk and automatically compression of new uploads in real time
• Automatic image resizing using defined width and height limits
• Support for unlimited websites on most paid plans, making it scalable for agencies and multi-site users

Pros

• Imagify is fast and intuitive to install, enable optimization, and compress images immediately.
• It delivers excellent compression results and supports both WebP and AVIF, helping your pages load noticeably faster.
• Bulk optimization and automatic compression save time when managing large media libraries.
• Its flexible licensing allows use on multiple sites, which is ideal for agencies and developers managing several WordPress installs.

Cons

• The free plan is limited to about 20 MB of images per month, so growing sites will need to upgrade.
• It focuses strictly on image compression and conversion rather than broader performance improvements like caching or script optimization.
• Large sites with complex delivery needs (CDNs or off-site media storage) may need complementary performance tools for best results.

Ease of use

Imagify features a clean, user-friendly dashboard. It automatically compresses new uploads and lets you bulk optimize your existing media in a few clicks. Advanced users can fine-tune compression levels and resizing rules.

Pricing

• The Free plan includes up to 20 MB of image optimization per month (around 200 images) and supports WebP conversion.
• The Growth plan costs about $5.99 per month and includes 500 MB of optimization (roughly 5,000 images), with additional gigabytes available for $5 each.
• The Infinite plan offers unlimited image optimization and upload sizes for $11.99 per month, making it ideal for high-volume sites or agencies.

5. ShortPixel Image Optimizer

ShortPixel Image Optimizer has specialized in image compression and conversion since 2014. It’s built to help WordPress sites of any size serve faster, lighter images without compromising quality.

Key features

• JPG, PNG, GIF, and PDF file compression through a cloud-based service
• Image conversion to modern formats like WebP and AVIF for improved speed and smaller file sizes
• Background optimizations and support for WP-CLI for large media libraries
• Automatic resizing of oversized images 

Pros

• It supports next gen formats (WebP and AVIF), giving your site faster load times and better Core Web Vitals scores.
• Bulk and background optimization save time when managing large media libraries.
• Its multi-site licensing and credit-based system make it a smart fit for agencies managing multiple WordPress installs.

Cons

• The free plan limits you to 100 image credits per month, so high-volume sites will need a paid plan.
• It focuses solely on image optimization, which means you may need a separate plugin for caching or other front-end improvements.

Ease of use

ShortPixel is beginner-friendly, but powerful enough for developers. After installation, you enter your API key, choose between Lossy, Glossy, or Lossless compression, and let it process new and existing images automatically. WP-CLI support and folder customization options add flexibility for advanced users.

Pricing

• The free plan includes up to 100 image credits per month with access to most features.
• The monthly plans include an unlimited plan at $9.95/month for unlimited image credits and an unlimited AI plan at $15.99/month, which also includes AI tools.
• The one-time credit packs provide additional flexibility at a rate of $19.99 for 30,000 credits, $29.99 for 50,000, or $49.99 for 100,000 credits.

6. Optimole

Optimole is billed as an all-in-one image optimization and media delivery solution for WordPress. More than 200,000 websites use this tool.

Key features

• Image compression and conversion to formats like WebP and AVIF 
• Image delivery via a global CDN with more than 450 edge locations
• Automatic detection of each visitor’s device, browser, and connection to serve the best image size and format
• Lazy loading for images and layout shift reduction 
• Advanced features for Pro users, including full media offload to the cloud, smart cropping, watermarking, and a digital asset management system

Pros

• Optimole runs automatically after setup and begins compressing, converting, resizing, and serving images through its CDN with no manual intervention.
• WebP and AVIF support, combined with device-aware resizing, delivers faster load times, especially for image-heavy sites.
• The built-in CDN reduces strain on your hosting server while saving bandwidth.
• It scales easily for agencies and multi-site networks with tools for managing large media libraries and advanced delivery options.

Cons

• The free plan only allows about 2,000 monthly visits, so growing sites will need to upgrade quickly.
• Its advanced cloud and CDN features make pricing higher than basic image compression plugins.
• Some users report minor issues with offload or backup workflows, which may require occasional support assistance.

Ease of use

Optimole is simple to set up and nearly maintenance-free. You install the plugin, connect your API key, enable optimization, and it runs quietly in the background. The dashboard is clean and intuitive for beginners, while developers can toggle advanced settings for greater control.

Pricing

• The free plan supports unlimited image uploads and optimizations, but limits usage to about 2,000 monthly visits.
• Pro plans start at $22.90 per month for up to 48,000 visits and scale to handle millions of visits. Premium tiers include image offload, custom CDN domains, advanced cropping, watermarking, and digital asset management tools.

7. TinyPNG

TinyPNG (also known as Tinify) powers one of the web’s most popular image compression APIs. Its WordPress plugin brings that same powerful engine to your site, automatically shrinking images without noticeable quality loss.

Key features

• Compression of JPEG, PNG, WebP, and AVIF images using a smart algorithm that preserves detail while cutting file size
• Automatic optimization for new uploads and bulk processing of existing images in your Media Library
• The ability to choose which image sizes to optimize and whether to preserve metadata, such as creation date or copyright
• Support for multisite installations with a single API key and handling of large, high-resolution files

Pros

• TinyPNG delivers quick results and images shrink by 40-80% without significant quality loss, improving performance and reducing bandwidth.
• It supports next-gen formats (WebP and AVIF) so your site automatically serves modern, efficient images to compatible browsers.
• The free plan includes 500 compressions per month, which is generous for smaller sites or new projects.

Cons

• The free quota of 500 compressions per month runs out quickly on media-heavy sites or when WordPress generates multiple image sizes.
• TinyPNG focuses solely on image compression, so you’ll need another plugin for caching or other front-end optimizations.
• Because it relies on an external API, usage depends on Tinify’s servers and pricing model.

Ease of use

TinyPNG is simple for anyone to use. Install it, enter your API key, and it immediately begins optimizing new uploads. You can also bulk optimize existing media with one click. 

Pricing

• The free plan includes 500 image compressions per month. With multiple WordPress image sizes, that typically covers about 100 uploads per month.
• The pay-as-you-go model charges per image — working out to $85.50 for the first 10,000 compressions, then a lower per-image rate thereafter. For 50,000 compressions, the charge would be $165.50. This scalable pricing makes TinyPNG affordable for most small and mid-sized sites.

8. EWWW Image Optimizer

EWWW Image Optimizer is one of the longest-running image optimization plugins for WordPress. Powering more than a million sites, it focuses on compression, conversion, and delivery performance across every part of your website.

Key features

• Compression for new uploads and bulk optimization of existing images (JPG, PNG, GIF, and PDF)
• Conversion of images to modern formats like WebP and AVIF, with automatic fallbacks for unsupported browsers
• Optimization for images outside the Media Library, including theme, plugin, and custom directories
• The ability to choose between local compression or cloud-based optimization via the Compress API and Easy IO CDN
• Advanced tools like WP-CLI support, scheduled optimization, resizing rules, metadata removal, and developer filters

Pros

• EWWW Image Optimizer starts working immediately after activation.
• It supports WebP and AVIF formats, which helps your site stay fast and compatible across browsers.
• The plugin covers all image sources, not just the Media Library, making it ideal for sites with theme or plugin-based assets.
• It scales efficiently for large libraries and multi-site networks through bulk optimization, cloud offload, and CDN support.

Cons

• Running heavy bulk optimizations locally can use significant server resources.
• Some advanced features like AVIF support, lossy compression, and CDN delivery require a paid plan.
• The wide range of settings can feel dense for beginners and may take time to configure effectively.

Ease of use

EWWW Image Optimizer balances simplicity and depth. The setup wizard makes it accessible to beginners. Its interface and WP-CLI support make it practical for individual users and agencies.

Pricing

• The free plan includes image compression, WebP conversion, resizing, bulk optimization, and browser fallback.
• Premium plans start at $8 per month for one site and add advanced features such as CDN delivery, higher compression, and cloud offload. Pricing scales for agencies managing multiple sites.

Comparison of the top WebP plugins on WordPress

Plugin	Core features	Ease of use	Best for	Free plan	Premium pricing
Jetpack Boost	All-in-one performance suite with caching, Critical CSS, JS deferral, and Image CDN with WebP support	Very simple, toggle-based dashboard	Site owners who want speed boosts beyond images	Core features free	From $9.95/mo (billed annually)
Converter for Media	Converts images to WebP/AVIF with browser fallback and WP-CLI support	Automatic setup	Users who just need reliable WebP/AVIF conversion	WebP only	From $5/mo (AVIF & extras)
Smush	Bulk and auto optimization, lazy loading, resizing, and CDN (Pro)	Beginner-friendly	Users wanting a simple, visual optimization tool	Unlimited compressions (size-limited)	From $15/mo (billed annually)
Imagify	Smart compression, WebP/AVIF conversion, resizing, and bulk optimization	Clean interface	Agencies and site owners needing powerful compression	20 MB/mo (~200 images)	Growth: $5.99/mo; Infinite: $11.99/mo
ShortPixel	Cloud-based compression, WebP/AVIF support, bulk mode, and WP-CLI	Quick setup, flexible options	Multi-site agencies and developers	100 images/mo	Unlimited: $9.95/mo; AI: $15.99/mo
Optimole	Automatic compression, CDN delivery, WebP/AVIF, lazy loading, smart cropping	Automatic and maintenance-free	Image-heavy or high-traffic sites	2,000 visits/mo	From $22.90/mo
TinyPNG	Smart compression for JPEG, PNG, WebP, AVIF; bulk or auto optimization	Plug-and-play	Small sites or light media use	500 images/mo	$0.009/image (first 10K), then $0.002/image
EWWW Image Optimizer	Compresses all image types, WebP/AVIF, CDN delivery, and bulk optimization	Moderate with many options for pros	Power users or large sites needing full control	Core compression free	From $8/mo

Factors to consider when choosing a WordPress WebP plugin

When comparing WebP plugins, look for features that improve speed and usability alongside the basic file conversion process, such as:

• Compression quality: Choose a plugin that reduces file size without noticeable quality loss and offers adjustable compression levels.
• Ease of setup: Prioritize tools that work immediately, with simple dashboards or one-click automation.
• Browser compatibility: Make sure the plugin provides automatic fallbacks for browsers that don’t support WebP.
• CDN or offload options: For image-heavy sites, CDN delivery or cloud offload ensures faster load times worldwide.
• Pricing and scalability: Free plans suit small sites, but paid tiers often include automation, AVIF conversion, and higher quotas.
• Extra performance features: Plugins like Jetpack Boost also handle caching, lazy loading, and Core Web Vitals optimization, which works great if you prefer an all-in-one solution.

Frequently asked questions 

Still unsure which WebP plugin to choose or how these tools actually work? Below are answers to some of the most common questions about WebP, browser support, and image optimization in WordPress.

What is WebP?

WebP is a modern image format developed by Google that provides high-quality compression for photos and graphics. It reduces file size significantly compared to JPEG and PNG, helping pages load faster without losing visual detail.

Is WebP supported by all major browsers?

Yes, WebP is supported by nearly every modern browser, including Chrome, Firefox, Edge, Safari, and Opera. Older browser versions may not display WebP images, which is why fallback support in your plugin is important.

What is a WordPress WebP plugin?

A WebP plugin automatically converts your existing images into lighter formats like WebP (and sometimes AVIF). It replaces large media files with optimized versions that load more quickly on all devices.

What are the main benefits of installing a WebP plugin?

WebP plugins help your website load faster, consume less bandwidth, and improve your Core Web Vitals scores. Faster load times also create a better user experience and can lead to higher search rankings.

Do I need coding knowledge to use WebP plugins?

No. Most WebP plugins, including Jetpack Boost, are designed for beginners. They use one-click setup processes or toggle-based dashboards, so you can optimize images without touching code.

Will WebP plugins slow down my website?

Typically, no. When used correctly, they actually make your website faster. However, installing multiple performance plugins with overlapping functions can cause conflicts. Instead, choose one well-built plugin from a reputable developer.

What happens if I deactivate a WebP plugin?

Your existing WebP files will remain on your server, but your site may revert to serving original formats (like JPEG or PNG) unless the plugin’s settings specify otherwise. Check each plugin’s documentation before deactivating.

What is the best WordPress WebP plugin?

The best all-around choice for most WordPress sites is Jetpack Boost. It handles WebP conversion and optimizes CSS, JavaScript, and caching to improve your overall site performance.

Yesterday, at the New York stop of the eleven-city Microsoft AI Tour, many of the 4,000 attendees took in the keynote, “Becoming Frontier,” which centered on customer stories and a creative demonstration of what an agent-first enterprise, or Frontier Firm, looks like. Tracy Galloway, Chief Operating Officer, Microsoft Americas, steered the show, opening by asking the audience to imagine the ramifications of even a slight AI-driven increase in productivity in the context of New York’s $1.8 trillion GDP.

Ultimately, she stressed, businesses want to think bigger than a slight increase. “How do you move beyond efficiency and harness AI to really unlock creativity, to differentiate, and to drive business growth?”

The keynote proceeded to offer a number of great answers to that question.

Zava’s AI Ascent

An engaging video featuring fictional clothing start-up, Zava, kicked off a lively, in-depth exploration of what it means to fully-integrate AI into a business and be a frontier organization.

In this imagined example, Zava, which asks the question, “What if clothing could think?” has harnessed AI successfully in areas such as marketing, programming, and security. Tracy Galloway spoke with Zava “employees” to learn more about how they used AI to achieve their goals. Highlights included:

• Work IQ in Copilot personalizes daily workflows by understanding agenda, priorities, and context, not just answering generic questions.
• Model choice: quick-reaction work uses GPT-5, while concise, visual, infographic-style outputs may use Claude.
• Copilot pulls recommended agents inside workflow (like a competitive-intel agent), reducing the “Which agent do I use?” problem.
• MCP server example: agents translate dense ERP fields (SKUs, inventory components) into usable context for downstream planning tasks.
• Agents are grounded via knowledge sources (docs, best practices) and “tools” that let agents take actions, not just generate text.
• Finance demo: Dynamics 365 surfaces agent alerts (reconciliation discrepancies) with recommended fixes and full audit-trail logging.

AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.

Customer Voices

Next, Galloway sat down with Mark Luquire, Managing Director, Global Microsoft Alliance Co-Innovation Leader, EY, and Tom Mikluch, Head of Strategy, Office of the COO, Fiserv. Their discussion centered around AI’s impact on both organizations. Key takeaways included:

• Both customers reinforced that “makers” aren’t just developers anymore; domain experts closest to workflows can build high-value agents.
• Structured tactics like prompt-a-thons and peer learning accelerate practical adoption and help employees reach “aha” moments faster.
• AI is being used both internally to improve workforce productivity and externally to embed intelligence into customer-facing products.
• Guardrails for non-technical makers were highlighted as critical, especially least-privilege access and protection of sensitive data.
• Scale is arriving quickly, with tens of thousands of agents across multiple vendors, increasing the need for unified governance.
• Empowering subject-matter experts to build agents unlocks faster automation and more relevant workflow redesign.

Final Thoughts

As the novelty around the capabilities of AI have worn off, businesses are looking at how to most effectively integrate it into their workflows. Yet, doing so can be challenging due to the complexity of the landscape.

Figuring out the right agent and determining which tasks AI can’t handle makes for difficult decisions. The keynote drove home, however, that these decisions cannot be put off without losing revenue opportunities and that organizations should seek to integrate AI into their workflows quickly and entirely.

---

Ask Cloud Wars AI Agent about this analysis

The post Becoming Frontier at Microsoft AI Tour NYC: Inside the Agent-First Enterprise appeared first on Cloud Wars.

Autodesk said today it plans to cut approximately 1,000 jobs, or roughly 7% of its workforce, as part of what the company described as the final phase of a global restructuring effort aimed at strengthening its sales and marketing operations. The maker of AutoCAD and other digital design software said a significant portion of the cuts will fall within customer-facing sales functions.

Read more of this story at Slashdot.

Today’s episode of Decoder is about X, Grok, and Elon Musk. By now we’re several weeks into one of the worst, most upsetting, and most stupidly irresponsible AI controversies in the short history of generative AI. Grok, the chatbot made by Elon Musk’s xAI, is able to make all manner of AI-generated images, including nonconsensual intimate images of women and minors. 

Because Grok is connected to X, the platform formerly known as Twitter, users can simply ask Grok to edit any image on that platform, and Grok will mostly do it and then distribute that image across the entire platform. Across the last few weeks, X and Elon have claimed over and over that various guardrails have been imposed, but up until now they’ve been mostly trivial to get around. It’s now become clear that Elon wants Grok to be able to do this, and he’s very annoyed with anyone who wants him to stop, particularly the various governments around the world that are threatening to take legal action against X.

This is one of those situations where if you just describe the problem to someone, they will intuitively feel like someone should be able to do something about it. It’s true — someone should be able to do something about a one-click harassment machine like this that’s generating images of women and children without their consent. But who has that power, and what they can do with it, is a deeply complicated question, and it’s tied up in the thorny mess of history that is content moderation and the legal precedents that underpin it. So I invited Riana Pfefferkorn on the show to come talk me through all of this. 

Riana has joined me before to explain some complicated internet moderation problems in the past. Right now, she’s a policy fellow at the Stanford Institute for Human-Centered Artificial Intelligence, and she has a deep background in what regulators and lawmakers in the US and around the world could do about a problem like Grok, if they so choose. 

So Riana really helped me work through the legal frameworks at play here, the various actors involved that have leverage and could apply pressure to affect the situation, and where we might see this all go as xAI does damage control but largely continues to ship this product that continues to do real harm.

Here’s one thing I’ve been thinking about a lot as this entire situation has unfolded. Over the past 20 years or so, the idea of content moderation has gone in and out of favor as various kinds of social and community platforms have waxed and waned. The history of a platform like Reddit, for example, is just a microcosm of the entire history of content moderation.

Around 2021, we hit a real high-water mark for the idea of moderation and the trust and safety on these platforms as a whole. That’s when covid misinformation, election lies, QAnon conspiracies, and incitement of mobs at the Capitol could actually get you banned from most of the major platforms… even if you were the president of the United States.

It’s safe to say that era of content moderation is over, and we’re now somewhere far more chaotic and laissez-faire. It’s possible Elon and his porn-y image generator will push that pendulum to swing back, but even if it does, the outcomes might still be more complicated than anyone wants.

If you’d like to read more about what we discussed in this episode, check out these links:

• Grok’s gross AI deepfakes problem | The Verge
• Grok is undressing children — can the law stop it? | The Verge
• Tim Cook and Sundar Pichai are cowards | The Verge
• Senate passes a bill that would let nonconsensual deepfake victims sue | The Verge
• EU looks to ban nudification apps following Grok outrage | Politico
• Grok flooded X with millions of sexualized images in days | The New York Times
• The Supreme Court just upended internet law, and I have questions | The Verge
• Mother of Elon Musk’s son sues xAI over sexual deepfake images | AP

_{Questions or comments about this episode? Hit us up at decoder@theverge.com. We really do read every email!}